Why you need a website? Part-I

One website can improve your business’s reach.

 

man checking web site
Web surfing

 

Many of the businesses are not using internet to do more of their business because they don’t know how exactly internet helps them to make their business expansion.

A report by IAMAI and Kantar IMRB said that the number of Internet users in India will reach 500 million by June 2018. Now you might be thinking why we are saying this in July 2018 than the answer itself says, we might have crossed the digit of 500 million internet users.

In fact Jeff Bezos is the founder of Amazon, one of the largest and one of the most visited Online Shopping Platform on the web. Amazon started as a simple online book store in Jeff’s bedroom, and the initial response was poor. In 2018, Jeff Bezos has become world’s richest man, after adding a huge $40 billion to his net worth last year!

Do you know why this happen? Because Jeff has a website www.amazon.com where everyone can find and buy their required products.

So nothing else we want to say more, but why internet has to be there in any kind of Business.

We will help you in believing more in internet by this article where you will find the major reasons WHY YOU SHOULD HAVE A WEBSITE?

Whether you have the smallest employee strength or large, because many of your potential buyers spend their time on internet where you should be available.

  1. Cheap and flexible in marketing

The website is particularly different from print publicity in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

This is not to say that you should not use other forms of advertising at all. You can use it to attract people to stay your website and find out about your company, business and potentially open two-way communication between the potential customer and sales team.

  1. Market extension

The Website has allowed businesses to break through the geographical barriers and become reachable, virtually, from any country in the world by a prospective customer that has Internet access.

Chart for growing business
Showing Charts growth Business

Your website will be available for each and any age people from any corner of the world, which was not possible for you to reach without having a website.

  1. Diversify Your Income Streams

A website is not just a standard for symbol of your Business; it is a manifestation of media from which one and all can acquire information. You can use this medium to sell advertising space to other businesses.

A recent drift has risen where businesses feature their very own directory of complimentary services, where the visitors can search for information on a business that will improve the use of your service. The business sells complimentary businesses a listing in their directory.

A good example is a Catering Company featuring a directory with businesses such as event coordinators, electronic equipment rental companies, photographers, etc.

To know more…

Read Next: Why you need a website? Part-II

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